About LeadGen

We turn go-to-market chaos into customer-ready clarity.

LeadGen is a collective of strategists, creatives, and RevOps engineers who embed within your team to build repeatable demand. From attribution audits to channel execution, we map the entire buyer journey and own it with you.

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How we operate

Embedded pods work in four-week sprints with shared OKRs and co-owned dashboards.

Insights before tactics

We start every engagement by instrumenting your funnel, surfacing the moments buyers stall, and then prescribing the next experiment.

Precision targeting

From net-new ABM plays to product-led nurture, we align creative, copy, and channels around a single definition of the ICP.

Trustworthy guardrails

Every play is built with compliance, data governance, and brand safety baked in so scaling never feels risky.

Our Growth Story

Milestones that shaped who we are today.

Leadgen Founded
2003
Established with a small team and a big vision: to revolutionize telemarketing with a focus on quality.
100th Client Onboarded
2010
Expanded our services to include real-time live transfers, marking a major milestone in client growth and service innovation.
Launched Inbound Support
2018
Introduced a full suite of inbound customer support services, solidifying our position as a comprehensive engagement partner.
Global Expansion
2020
Opened offices across multiple regions to serve global clients and deliver 24/7 multilingual customer engagement solutions.
98% Customer Satisfaction
2023
Achieved an industry-leading customer satisfaction rate, a testament to our commitment to excellence and measurable results.
Team Growth to 500+ Members
2024
Our talented team continued to grow, bringing together experts across marketing, operations, and customer engagement.
Awarded 'Best Outsourcing Partner'
2025
Recognized by industry leaders for outstanding performance and innovation in client delivery and support excellence.

Who you'll work with

Pod leads behind every engagement

Every LeadGen pod pairs strategists, creatives, RevOps engineers, and analysts who embed with your team for the entire engagement. Meet the leads who keep execution sharp and reporting honest.

Embedded pods across AMER, EMEA, and APAC cover every timezone.
Async recaps and dashboards land within 24 hours of each working session.
Creative, RevOps, and data leads sign off before anything ships.
Operators stay intact for the full engagement so context never resets.

$84M+
Pipeline influenced: 37%
SQL lift: 68
Client NPS

Hassan Nawaz

Founder & CEO

Architects the go-to-market operating system and keeps every exec update grounded in revenue truth.

RevOps architectureExecutive reporting

Toronto (GMT-5)

Sara Khan

Head of Strategy

Runs narrative sprints, validates ICP shifts, and spins up channel tests with creative and SDR leads.

PositioningGrowth programs

Chicago (GMT-6)

Luis Martinez

Director of Delivery

Keeps pods humming with QA, analytics, and change management so every sprint ships cleanly.

Delivery opsAnalytics QA

Lisbon (GMT+0)

Maya Patel

Lifecycle Lead

Orchestrates lifecycle automation, customer marketing, and PX data handoffs with RevOps.

Lifecycle automationCustomer marketing

London (GMT+1)

Noah Reed

Creative Director

Builds modular creative systems, motion graphics, and sales enablement assets in lockstep with strategy.

Creative systemsSales enablement

Austin (GMT-6)

Jada Lin

Revenue Operations Lead

Bridges product-led growth telemetry with outbound data, ensuring attribution and routing stay clean.

Data designRouting & SLAs

Singapore (GMT+8)

What we believe

Values that keep every engagement honest.

Growth isn't a single channel problem. We align leadership, revenue, and product teams so momentum holds long after the first launch window.

Radical clarity

Instrument everything so leadership, RevOps, and product are aligned on why the numbers move.

Shared dashboards are refreshed daily.

Every experiment ships with a hypothesis and success criteria.

Operator empathy

Pods embed with your team, mirror your rituals, and document the edge cases that usually get lost.

Async recaps land within 24 hours of each working session.

Playbooks stay editable by your internal leads.

Managed momentum

Velocity matters, but we pair it with strong QA and change management so nothing breaks on launch.

Creative, RevOps, and legal sign-off before anything ships.

Pod leads remain intact for the full engagement.

Simple stacks win

We design systems that your team can run without us — fewer steps, tighter automation, clearer attribution.

Playbooks consolidate duplicate tooling.

Handovers include Loom walkthroughs + SOPs.

Where we partner

Pods embed across growth, product, and RevOps teams to close the loop between insight and execution.

Product-led SaaS
Seed to post-IPO teams orchestrating multi-region launches while balancing PLG and enterprise motions.
Regulated industries
Fintech, healthtech, and climate orgs that require compliance-ready messaging and instrumentation.
AI-native builders
Labs and venture-backed startups aligning data science, marketing, and sales for faster feedback loops.

Median onboarding: 14 days
Pilot to retainer: 93%
Exec recap turnaround: <24 hrs

Engagement guardrails

Trust is built on rigorous QA and transparency.

RevOps, creative, and data owners co-sign every sprint before delivery.

All experiments have rollback plans tied to system health checks.

QA checklist covers routing, attribution, and compliance logs.